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Active standard | Published: 23/11/2021
ISO 20671-1:2021
Brand evaluation — Part 1: Principles and fundamentals
(Évaluation des marques — Partie 1: Principes et fondamentaux)
Available languages: English
Available design: electronic design (pdf), Print design
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Detail information
Designation: ISO 20671-1:2021
Publication date: 23/11/2021
Pages: 12
Country: International technical standard
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You can buy at www.mystandards.bizAnotation
Description / Abstract: This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators. This document can be used in internal and external brand evaluation.Popular Publishers
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